This 2-story brick retail and office building at 5611-5613-5615-5617-5619-5621-5623 Hollywood Boulevard on the northeast corner of Hollywood and Gramercy Place (originally Morgan Place) was  designed in 1922 by architect H. C. Deckbar on spec for owner Samuel Goodman.

LA Evening Express 7/22/1922

Located at what had been the gateway to Morgan’s Hollywood subdivision, Goodman first had Kress House Moving Company move an existing apartment building, built less than 10 years earlier at 5611-5617 Hollywood Boulevard, from this parcel north to 1706-1712 Morgan Place (now Gramercy Place).

Originally located at 5611-5617 Hollywood Boulevard (the NE corner of Hollywood Boulevard and Gramercy Place – then Morgan Place), this apartment building was constructed by the Milwaukee Building Company for owner J.E. Upson. It was moved to 1706-1912 Gramercy Place in 1922. LA Times 5/4/1913

The former 5611-5617 Hollywood Boulevard (now 1706-1712 Gramercy Place) is still extant. Seen here in an older Google map image.

The first major tenant of the attractive little retail and office building was the Holly Creame Ice Cream Company, operated by W.J. Tarrant and R.J. Murphy announced in January 1923 that they were moving in to 5623 Hollywood Boulevard. The shop had its grand opening on February 10. 1923.

Hollywood Daily Citizen  1/10/1923

Hollywood Daily Citizen 2/9/1923

Holly Creme remained at 5623 through the Summer of 1925. In July 1926, the space became the Marion Drug Company. It remained a drug store for years. Today, it’s a restaurant.

Hollywood Daily Citizen 7/30/1926

The building is an unusually attractive example of the low-rise development typical of Hollywood Boulevard in the early 1920s, and a rare survivor.