It was 1946. Paris had been liberated. And Coty Paris opened its first West Coast salon.

11-20-1946

Designed by Daniel B. Cathart with interior decoration by Jules Brodeurard and Richard Pefferle, the little jewel box of a salon at 3150 Wilshire Boulevard was a breath of prewar glamour updated for the postwar era when the doors were thrown open on November 20, 1946. At an evening soiree the night before, a bottle of (Coty, of course) perfume was broken against the door by Grover Whalen of New York.

The exterior of 3150 Wilshire Blvd. as the Coty Paris Salon c. 1946

The “steel and plastic circular stairway” was a highlight.

1946 ad for Coty’s “Muse” perfume.

Designer Adrian, whose own salon was nearby at 233 N. Beverly Dr., in a tribute to Coty’s latest fragrance, ‘Muse’ presented nine “fabulous ‘muse’ fashions modeled by top cover girls.”

Coty Paris Salon was here through 1954. In July 1955 the space became a Magic Mirror Beauty Salon.